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Marketing Manager (m/f/d)

Marketing Manager (m/f/d)

Field of Work:  Marketing & Sales

Bucuresti, Bucuresti, RO

ID:  4226

We are looking for a Marketing Manager (m/f/d) for KWS Semințe SRL for the Bucharest office to lead the marketing activities of the company. In this position, you will develop the marketing strategy of the company and implement key projects and tools in close collaboration with local sales and product management team to support our strategic goals. 

This exciting position will be permanent and full-time and is to be filled at the earliest date possible.


Main responsabilities:

  • Creation and development of the KWS Corporate Design and company visual identity
  • Development, maintenance and evaluation of the overall marketing strategy, policy and profile of KWS.
  • Responsibility for marketing budget planning and monitorization
  • Organization and implementation of all communication and PR activities towards the farmer and partners
  • Organizing the advertising activity in close cooperation with media and press
  • Content management for the company’s website and creation of new stories and posts for our social-media tools
  • Coordination of the marketing team and the specific activities and support to Country Manager and Sales colleagues
  • Monitoring and analyzing market environment and trends, evaluating customer needs, market conditions, competitors’ products and activities; defining target markets
  • Conducting or initiating future-oriented market research in order to identify the requirements for current and future products
  • Managing the entire product life cycle from strategic planning to tactical actions
  • Creation, implementation and analysis of product launch activity 
  • Responsibility for correct positioning of right products on the right markets, participation in pricing decision making
  • Development of marketing campaigns as well as product awareness campaigns with focus on digital content
  • Initiating projects for the implementation of cutting-edge digital agricultural tools (crop monitoring via satellite, drones, etc.)
  • Customer Relationship Management (CRM), management of the PR and Communication activities as well as developing a creative and innovative strategy for acquiring new customers
  • On-going communication with and assistance to all other departments (National Sales Manager and Sales Team, Product Management, R&D, Production and Logistic and Supply)
  • Close cooperation with marketing departments within SEE and central marketing department of KWS Group


Candidate profile:

  • Education: University degree in Marketing or any equivalent 
  • Experience: minimum 3 years in a similar position (agribusiness marketing experience is an advantage)
  • High level of commercial expertise, strong knowledge of industry, market and products
  • Up-to-date business knowledge, especially in the field of marketing, media, PR, sales, organization
  • Good knowledge about the process of innovation, marketing and management.
  • Business fluency in English (oral and written) is required 
  • Ability and willingness to travel regularly (up to 50%)
  • Car driving licence (cat. B)
  • IT skills (Microsoft Office)


Personal and social skills:

  • Accustomed to work independently, flexible and eager to move things forward
  • Creativity, looking for innovative and situation-specific solutions, build forward-thinking and bold concepts 
  • Very good strategic skills 
  • Analytical and structured working style
  • Proficient communication, presentation skills and story maker
  • Ability to work cross-functionally and build strong relations with internal and external stakeholders 
  • Strong team player, empathy and assertiveness


Our benefits - Seeding the future starts with KWS: 

  • As a family-run company, we are guided by the values of closeness, reliability, foresight and independence - this culture is lived in practice, creating an open and friendly working atmosphere. Adherence to ethical principles is a top priority for us.
  • True to our motto "Make yourself grow", we promote the professional and personal development of our employees.
  • You will be part of a great team and will work closely with the Sales and Product Management departments. Through your contribution, you will shape the company s future.
  • Finally, this position includes an attractive salary package, medical subscription and a car company.

Make yourself grow as a Marketing Manager with KWS and become part of our success story! 

Did we spark you interest? Then send your application (cover letter, curriculum vitae, relevant certificates) via our online system!

About KWS
KWS is one of the world’s leading plant breeding companies. With the tradition of family ownership, KWS has operated independently for more than 160 years. It focuses on plant breeding and the production and sale of seed for corn, sugar beet, cereals, potato, rapeseed, sunflowers and vegetables. KWS uses leading-edge plant breeding methods. 5.700 employees represent KWS in more than 70 countries. For more information: www.kws.com/career. Follow us on LinkedIn® at https://linkedin.com/company/kwsgroup/.

Our data privacy policy for candidates is available on www.kws.com/dataprotection.Please select the country where the job you applied for is posted in and, if applicable, the specific business unit.

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