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Marketing Communication Manager - Benelux Corn

Marketing Communication Manager - Benelux Corn

Field of Work:  Marketing & Sales
Location: 

Etten-Leur, Noord-Brabant, NL

ID:  1262

The Marketing Communication Manager is responsible for managing all internal and external communications for the BENELUX company ensuring its messages are clear, containing the information, the emotions, the impact which we do like to transfer, being consistent whatever the channels being used and  being well received at the place we want. KWS Benelux B.V. is looking for a full time Marketing Communication manager.

 

 

Duties of the KWS Marketing Communication Manager:

 

  • Formulating clearly the message (and the objectives) together with the sales and marketing management which we do like to transfer towards the different groups in the market.
  • Developing an integrated communication strategy and objectives for the company incorporating PR, advertisement, mailings,  brochures, fairs, Field days and others marketing tools and online bannering, e-mailing, e-commerce, social media etc. to be used.
  • Implementing communication plans to maximise brand awareness and recognition for the organisation.
  • Work together with the Media Manager developing relationships with key media channels to maximise media coverage both online and offline.
  • Monitoring/Organising press releases and content marketing for local and national media.
  • Monitoring and Organising stories via the social media.
  • Organise and Monitoring customer journeys for the e-commerce.
  • Collecting and analysing current communications and messages from ourselves and the main competitors  and ensuring consistency in our own communication.
  • Overseeing the annual communications budget and ensuring its use is maximised cost- and sales effective and costs-efficient.

 


Background of the successful candidate:

 

  • Previous experience as a marketing/communication manager for a similar organisation would be a strong advantage.
  • Highly articulate individual with excellent written communication and presentation skills are essential.
  • Being very creative in using all tools and possibilities of communication.
  • Being very well skilled with all kinds of digital communications and social media.
  • Good  knowledge of agriculture and farmers behaviour and attitude.
  • Good knowledge of Dutch, French and English language.
  • Bachelor degree qualification as minimum, University level of thinking and operate is needed.
  • A proven ability to lead communication strategies in other organisations.

 


About KWS
KWS is one of the world’s leading plant breeding companies. With the tradition of family ownership, KWS has operated independently for more than 160 years. It focuses on plant breeding and the production and sale of seed for corn, sugar beet, cereals, potato, rapeseed and sunflowers. KWS uses leading-edge plant breeding methods. 5.147 employees represent KWS in more than 70 countries.
For more information: www.kws.com. Follow us on LinkedIn® at https://linkedin.com/company/kwsgroup/.


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