KWS Vegetables is looking for an exceptional Account Manager Processing and Fresh Market Beans Italy (m/f/d), with a focus on Spinach and Beans for Processing and Fresh Market Beans. This role is designed to drive our sales and market strategy, aligning with the overall company objectives to ensure sustained growth and profitability in the global vegetable sector. The ideal candidate will add strategic insight, leadership skills and a deep understanding of the agricultural sector, particularly in the vegetable seeds sector. This is a full-time, permanent position, reporting directly to the National Sales Manager Italy, indirect to the Global Customer Team Lead in Andijk (NL) and based in Parma.

Your responsibilities:

• Develop KWS Vegetables market share with key accounts in Processing Market and Fresh Market Beans
• Build a trusted partnership with our key accounts; support commercial sales activities (trade promotions, supply/demand, pricing) with the assigned customer base.
• Monitor market developments and report market data and information on acreage, seed prices, competitive activity, trade and consumer issues and trends in assigned market segments.
• Demonstrate a good understanding of the product range. Support the trial plan and evaluate product performance to determine the added value of new varieties to be introduced.
• Support growers, packers and retailers with the introduction and promotion of varieties and new product concepts. Develop solutions that meet objectives and turn them into business.
• Build a network and a full understanding of key companies, key people and supplier/buyer relationships in the market (growers, trading companies, wholesalers and supermarkets) in order to establish long-term partnerships.
• Initiate and develop (in close collaboration with R&D and Product Management) account plans for key accounts in the assigned territory.
• Responsible for the management and development of a portfolio of (inter)national key accounts.
• Successfully develop and implement account plans focusing on the 4 Ps.
• Performing commercial introductions at the customer site and evaluating the characteristics, advantages and benefits of the varieties.
• Define and execute new product launch plans in line with market developments and Customer Team plans.
• Providing a high level of product information and market intelligence to Product Management and Customer Team.
• Actively monitor and maintain reliable sales forecasts.
• Maintaining a healthy financial position, managing outstanding accounts in cooperation with the finance department.
• Training, introduction and support for agents and/or TSRs operating directly in less strategic areas.

Your profile:

• Requires at least a Bachelor's Degree in Agronomy or Horticulture
• At least 5 years of experience in the horticultural sector (seeds)

• Residence in Emilia Romagna/Marche region is preferred (close to major customers and production sites)

• Green thumb, understanding of customer needs and business dynamics
• Proven experience in sales and/or production in the agricultural sector, achieving business results.
• Fluent in Italian + English in speech and writing, additional languages ​​are a plus
• Willingness to travel
• Experience with SalesForce and/or PowerBi is preferred.

We look forward to receiving your online application through our SuccessFactors application system! Use the "Apply" function in the online application for this