Market Researcher (m/f/d)

Market Researcher (m/f/d)

Field of Work:  Marketing & Sales

Einbeck, Lower Saxony, DE

Legal Entity:  KWS SAAT SE & Co. KGaA (0001)
Contract Type:  Regular
Is Full Time?:  Yes
Onsite/ Remote:  Hybrid Working Within Country
Job ID:  13955

For KWS SAAT SE & Co KGaA we are looking for a Market Researcher (m/f/d) to complete our Global Marketing and Communications team. 


Your main tasks will be the generation, combination and analysis of customer, market and pricing data to provide KWS with insights for growth. 


This is a permanent job which is available in full-time. 


Your place of work is at our HQ in Einbeck, federal state of Lower Saxony, Germany.



Your Tasks:


  • Track the KWS Customer Experience: Understand customer journey and analyze conversion effects e.g. for sales steering and marketing budget allocation 
  • Build up KPI reports and dashboards to enable data driven decision making and provide marketing managers with campaign analysis
  • Develop the KWS Marketing BI infrastructure together with the global IT team and external partners (e.g. Power BI, Azure, Google Analytics, Salesforce, Qualtrics)
  • Third-party data management and ad-hoc research: Support Management and Business Units with insights based on 3rd party data. 
  • Lead and support market research projects including selection and steering of external suppliers.
  • Support the sales team with pricing research (e.g. Conjoint, Van Westendorp, Gabor-Granger).
  • Hosting a community of international colleagues to drive analytics and research best practice sharing within KWS



Your Profile:


  • Preferably an academic degree with a major in economy, analytics or comparable
  • Several years of proven professional experience in marketing analytics
  • Experience in data analytics tools such as PowerBI, Azure, Google Analytics and Salesforce 
  • Solid background in agronomy and knowledge of agricultural industry is an advantage
  • Experience in agile and waterfall project management 
  • Strategic thinker and challenging the status quo
  • A very good command of English (both written and spoken); German or any other fluent language skills are an asset



Our Offer:


  • An exceptionally interesting and varied job in an international environment with the opportunity to contribute to innovative ideas
  • Working in an international, highly motivated and dynamic team 
  • Flexible working hours with the possibility of mobile working
  • As a family-run company, we live by the values of team spirit, closeness and trust, independence and vision - a culture that is also lived out in practice, e.g. through an open and friendly working atmosphere
  • Close to the motto: "Make yourself grow!" we promote individual professional and personal development
  • As a basis, we offer excellent work equipment and sufficient free parking spaces at the location
  • We create the appropriate framework conditions for you: capital-forming benefits, Christmas and holiday pay, childcare allowance, company bicycle



We look forward to receiving your online application in English.




About KWS
KWS is one of the world’s leading plant breeding companies. Over 5,000 employees in more than 70 countries generated net sales of around €1.8 billion in the fiscal year 2022/2023. A company with a tradition of family ownership, KWS has operated independently for 165 years. It focuses on plant breeding and the production and sale of seed for corn, sugar beet, cereals, vegetables, oilseed rape and sunflower. KWS uses leading-edge plant breeding methods to continuously improve yield for farmers and plants’ resistance to diseases, pests, and abiotic stress. To that end, the company invested more than €300 million last fiscal year in research and development. For more information: Follow us on LinkedIn® at

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