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Product Marketing Specialist

Product Marketing Specialist

Field of Work:  Marketing & Sales

Etten-Leur, NB, NL Nagele, FL, NL Sinaai, Sint-Niklaas, BE

Legal Entity:  KWS BENELUX BV (0083)
Contract Type:  Regular
Is Full Time?:  Yes
Onsite/ Remote: 
Job ID:  13049


KWS Benelux is looking for a full-time Product Marketing Specialist for the various crops, especially corn and sugar beet. In this role you are responsible for the offline marketing & communication program in the Benelux, you provide the different target groups with the right message at the right time. You will be working in the 'One Marketing' organization where you and your colleagues organize all marketing and communication activities for the Benelux.

What you can expect in this role: 

  • You implement the product marketing activities for the different crops and programs like Seed2FEED.
  • You are responsible for the final editing of the KWS magazines 'De Bietenteler' and 'De Maïsteler'.
  • You create and coordinate the many brochures, mailings and flyers developed for the various crops.
  • Together with our Marketing Media Specialist and advertising agencies you ensure the timely, correct implementation of advertisements and advertorials in various Dutch and Belgian trade journals.
  • You initiate and support promotional activities related to events, fairs and demo days.
  • As an experienced copywriter you are responsible for the delivery of catchy texts that are used for multiple purposes and channels, such as the KWS websites and newsletters.


What you bring: 

  • You hold a bachelor's degree in the field of Marketing & Communication and have several years of relevant work experience.
  • You are a marketer at heart; besides that, you are passionate and experienced in the field of agricultural crops and livestock farming.
  • You have excellent communication skills; you are an inspired copywriter who quickly knows how to set the right tone.
  • You have excellent organizational skills.
  • You speak and write fluent Dutch, English and preferably French.
  • Team spirit is important for this job, but you are also able to work independently.
  • You live in the Netherlands or Belgium and are able to work from our office in Etten-Leur.       


We offer a challenging position within a dynamic, international company, a pleasant working environment and good primary and secondary conditions:

  • Competitive salary
  • 25 days annual leave per year, plus up to 8 extra vitality days as defined in the collective labour agreement Tuinzaadbedrijven
  • Possibility to buy KWS shares at a discount
  • Collective BPL pension scheme
  • Employee Assistance Program to support in overall wellbeing
  • Extensive opportunities to develop yourself, as part of the 'Make yourself grow' strategy



You can apply via our online portal and send us your cover letter and CV.
Want to know more about the position? Then contact Marketing Communications Manager Jan van Beek at

We look forward to getting to know you!





About KWS
KWS is one of the world’s leading plant breeding companies. Over 5,000 employees in more than 70 countries generated net sales of around €1.5 billion in the fiscal year 2021/2022. A company with a tradition of family ownership, KWS has operated independently for 165 years. It focuses on plant breeding and the production and sale of seed for corn, sugarbeet, cereals, vegetables, oilseed rape and sunflower. KWS uses leading-edge plant breeding methods to continuously improve yield for farmers and plants’ resistance to diseases, pests and abiotic stress. To that end, the company invested more than €285 million last fiscal year in research and development. For more information: Follow us on LinkedIn® at

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